① Green Bio K-Beauty Company
Green bio company utilizing Boryeong Mud and Chungnam’s agricultural and marine resources
Selected as an official sales agency for Boryeong Mud Cosmetics
Conducted an academic research project for the commercialization of Boryeong Mud as public IP
Developing high-value cosmetic ingredients by combining Boryeong Mud with Chungnam’s regional specialties
Developing a Core Formula based on regional resources and securing proprietary IP
② Proprietary Brand & Product Development
Owns and operates the K-Beauty brand TheCN:Lab
Develops and launches functional skincare products based on Boryeong Mud
Developing home-care skin boosters combining Boryeong Mud as a base with Chungnam’s regional ingredients
Expanding its premium green bio portfolio, including ampoules and functional skincare products
Advancing technology commercialization focused on ingredients, formulations, and patents
③ Distribution & Global Business Competitiveness
Secured major offline distribution channels, including Incheon International Airport Terminal 2 Duty Free
Established export track record in Japan and other overseas markets
Selected for global market expansion programs, including the KOTRA Export Voucher Program
Built a multi-channel distribution network covering domestic e-commerce, duty-free retail, and exports
Expanding Boryeong Mud into a global premium “K-MUD” brand through TheCN:Lab